Priceless London Launch

Award-winning actress Sheridan Smith, singer and fashionista Nicola Roberts and acclaimed designer Giles Deacon celebrated the launch of Priceless London by unveiling a miniature 3D version of the Capital on display in Covent Garden.

By registering for the Priceless London programme at, MasterCard cardholders can now enjoy exclusive experiences and privileged access to the very best of London’s museums, theatres, music, restaurants, retail and attractions. From witnessing the shadow of the T.Rex creeping up behind you after hours at the Natural History Museum to an intimate gig with one of the UK’s top singer-songwriters.

Created by a team of London’s leading set designers, Pop Up Priceless London brings to life key venues from across the Capital, from the Victoria and Albert Museum to Southbank Centre and the Palace Theatre, as well as iconic landmarks such as Big Ben, the EDF Energy London Eye and Tower Bridge.

To find out more about the offers and experiences click here


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